We’ve been online for a long, long time. We started the idea of Mountains Plus way back in 1995 back when Yahoo was ‘old school’ grey with blue links and Amazon was this ‘new’ site where you could buy books from some dude named Jeff who was shipping them out of his garage and making $20,000/week. It was the Wild West in many ways and we had to build everything we had and learn everything along the way. While we weren’t the first (sportsgeardirect.com was) to take the idea of selling outdoor gear to the internet…but we’re pretty darn sure we were the Second.
n all this time we’ve learned that there are really two things that matter when you buy outdoor equipment: how you feel when you buy it and how you feel when you use it.
We are 100% DEDICATED to making sure you feel great doing both!